Cookie notice
This page explains how The Shift uses cookies and similar browser storage, including optional analytics and marketing.
What we use
The site uses local browser storage to remember your cookie choice. This is necessary so the site can respect the preference you selected. We may also use GA4 analytics cookies and marketing storage, but only if you choose to allow those categories.
Necessary storage
The consent choice is saved in your browser under the-shift-cookie-consent:v1. It records whether analytics and marketing storage are allowed, plus the date the choice was saved. We ask again after about 6 months so the consent remains current.
Analytics
If accepted, analytics tools such as GA4 or Contentsquare may use cookies or similar technologies to help measure visits, pages viewed and site performance. Analytics is off by default for all visitors and should not load before consent is given.
Marketing
Marketing storage is used by the LinkedIn Insight Tag, which measures how our LinkedIn campaigns perform, for example how many people visit the site or sign up after seeing one. It only runs if you allow marketing. The newsletter form works without it.
Cookie-by-cookie details
Without your consent, the site only stores the consent record in your browser, unless you play the film (see below). If you allow analytics, Google Analytics (GA4) places its own cookies. If you allow marketing, LinkedIn places the Insight Tag's cookies.
Film
The film may be played from YouTube in its privacy-enhanced mode (youtube-nocookie.com). Nothing loads from YouTube until you press play. Once you do, YouTube may store data in your browser to play the video, under its own privacy policy.
Mailchimp retention
Unsubscribed contacts are archived after 120 days. Unconfirmed contacts are deleted or archived after 60 days if they do not complete the opt-in.
What this means in practice
We do not use the consent record to identify you outside this site. It exists so the site can remember whether you allowed analytics or marketing storage the next time you visit.
Changing your choice
Use the Cookie settings link in the footer to accept, reject or update optional categories. You can also clear the site data in your browser to reset your saved choice.