Progress doesn’t always make headlines
Moving attention from noise and debate to celebrate the people creating change.
Across the world, communities, innovators, businesses and organisations are building solutions that improve lives, strengthen resilience and address the challenges brought about by climate change. The Shift gives voice and space to these stories.
Experience The Shift ↓Why these stories matter
Real change rarely comes from a single breakthrough, organisation or individual. It happens when thousands of people, in thousands of places, move in the same direction, working together to find solutions. The Shift shares the stories of extraordinary communities around the world, creating space for their experiences to show that change is not only possible - it is already happening.
This is what progress looks like.
Meet the people driving change
Global momentum is happening
The Shift is a campaign that gives greater visibility to the people, organisations and communities already delivering climate solutions around the world.
Thousands of people. One shared direction.
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Partner stories - and counting
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Who is behind The Shift?
IKEA Foundation is funding The Shift to direct attention away from misinformation and noise and towards the credible voices, lived experiences and evidence-based stories shaping real progress to address climate change.
The aim is to move from noise, division and endless debate towards evidence, experience and solutions.
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Monthly partner stories, campaign highlights and inspiring examples of change in action.
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Frequently asked questions
Why are these stories important? +
Many effective solutions receive little public attention despite creating real benefits for people and communities. The Shift helps bring those stories to a wider audience.
Is this a campaign about climate change? +
It is a campaign about people, ideas and solutions that are helping create a better future while addressing climate challenges.
Why focus on stories? +
Stories help people understand how change happens in practice. They make complex issues tangible, relatable and relevant.
Are these solutions already happening? +
Yes. Every story featured is based on real work being delivered by organisations, communities and innovators around the world.
How are partners selected? +
Partners are organisations supported by IKEA Foundation and others contributing practical, evidence-based solutions.